For years, matte lipstick and hydrated lips were treated as an impossible combination. You either had the rich, pigmented, long-lasting matte colour you wanted, or you had comfortable, non-drying lips. Never both at the same time. The Maybelline Serum Lipstick Matte changes that completely. This is not a lipstick that happens to be matte. It is a genuine serum formula in a matte lipstick format, delivering bold, pigmented, tone-enhancing colour while simultaneously providing up to 35% instant hydration and eight hours of plumping moisture — so your lips look stunning in the colour and feel soft, comfortable and nourished from the first swipe to the very last hour of wear.
The hydrating oil blend at the heart of this formula includes Marula Oil, Moringa Oil, Avocado Oil, Soybean Oil, Sunflower Oil and Jojoba Oil, offering a versatile blend of vitamins, antioxidants and hydrating properties for your lips. These are not token ingredients added for marketing purposes. Marula Oil is one of the most intensely nourishing oils in modern skincare, rich in Oleic Acid and antioxidants that condition and protect the lip barrier. Moringa Oil provides deep penetrating moisture and a silky glide that prevents the lipstick from sitting dryly on the lip surface the way conventional matte formulas do. Avocado Oil adds Vitamins A, D and E that repair and soften lips over time with every single application. Together, these six oils create a genuinely conditioning base that keeps lips feeling soft and supple all day rather than tight, cracked or stripped after a few hours of wear.
Working alongside the oil blend is Hyaluronic Acid, which draws moisture into the lips, plumping them and helping them stay soft and hydrated throughout the day. Kaolin and Silica help give colour payoff while supporting a smooth, even finish on the lip surface, and Dimethicone and Bis-Diglyceryl Polyacyladipate-2 act as conditioning emollients that help the lipstick glide on smoothly and form a protective layer for lasting wear. The result is a matte finish that reads as richly pigmented and beautifully colour-true from across the room, yet feels weightless and comfortable up close closer to wearing a luxury lip treatment than a traditional matte bullet lipstick.
The unique lip-hugging bullet shape allows for effortless and precise application, sculpting and shaping the lips with lush colour in one swipe for a fuller, more defined look with a comfortable, barely-there feel. All eight matte shades have been created to be genuinely tone-enhancing, designed to flatter and complement a wide spectrum of skin tones rather than fighting against them making each shade beautiful on Pakistani medium, wheatish and warm skin tones in a way that conventional lipstick collections rarely achieve.
About the Formula
Crop Top — A soft, muted dusty rose matte. The most delicate and wearable shade in the matte range, delivering a romantic, understated lip colour that flatters fair to light Pakistani skin tones beautifully for everyday wear and university looks.
Avenue A — A warm, everyday nude matte with pink undertones. A universally flattering go-to shade for light to medium Pakistani skin tones where a natural, polished nude lip is the goal. Pairs effortlessly with any eye look and works as well at the office as it does at a gathering.
Wild Card — A midtone terracotta matte with warm, earthy undertones. One of the most flattering shades for wheatish and medium Pakistani skin tones, where terracotta tones add warmth, dimension and a sun-kissed depth that looks strikingly beautiful against warm complexions.
Hold The Door — A midtone mauve matte with cool berry undertones. A sophisticated, editorial shade that works particularly well for medium Pakistani skin tones and adds a coolness and depth to the lips that photographs beautifully in both daylight and indoor lighting.
Take The 1 — A deeper, richer warm nude matte. Ideal for medium to tan Pakistani skin tones as an elevated everyday nude that reads as a statement without being overtly bold. A classic bridal and Eid shade that works across every occasion.
Open Late — A deep, rich berry-toned matte. A bold and confident shade for medium to deeper Pakistani skin tones where the deep berry tone creates striking contrast against warm complexions. A strong choice for evening events, weddings and any occasion where the lips are meant to be the focal point of the look.
Maybe It's — A midtone terracotta matte, described by Maybelline as a warm terracotta tone with genuine depth. Sits between Wild Card and Take The 1 in warmth and intensity, making it a versatile choice for medium and wheatish Pakistani skin tones across both casual and festive occasions.
Scuse Me — A warm, muted nude brown matte with neutral undertones. A sophisticated and understated shade for medium to deeper Pakistani skin tones where a classic brown nude creates a clean, polished, professional lip look that works across every setting.
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