Made in USA

California's most iconic zip code translated into a color. The perfect red brown neutral in our famous hydra matte liquid lipstick formula.

The ULTIMATE liquid lipstick. Dries matte after several minutes and lasts all day so you can say no to touchups and yes to kisses!

LONG WEARING and comfortable formula can be worn alone or with your favorite traditional lipstick or gloss on top.

Get the BEST OF BOTH worlds: long wear matte lipstick that does not dehydrate the lips.

WEARS off naturally after several hours without cracking, flaking or creating a white film around the lips.